The first article of this series listed dozens of tactics you need to be more successful. In the rest of the series, I will take a closer look at each of them.
You should surround yourself with people who are smarter than you are. Being successful in business takes brains. No doubt that you are smarter than some of the people who work for you. However, if you are always the smartest on in the room, you need to do a better job hiring.
The person in the engine room of the ship knows the engine inside and out, but he reports to the captain. Do you really think the ship would run as well if the captain spent all of his time in the engine room? The captain needs to delegate and direct a team of people competent in their specialties.
In the consulting I do with small business owners, I find that finance is an area that owners often do not turn over to the right level person soon enough. For example, if your salvage operation is selling more than 1.5 to 2 million, you should upgrade from a bookkeeper to a comptroller-level finance person.
When I reached that level of sales, I made a change. It cost me $20,000 more per year to get a Comptroller who had financial skills that neither the bookkeeper nor I had. She showed me ways to lower costs, increase sales, and streamline my operations. I recovered the full increase in salary in two months.
Surround yourself with people who will do things that you won’t. Sometimes, a longtime employee needs to be let go. Some owners can’t do it, even when everyone involved would be better off for it. If you can’t fire, make sure you have someone working for you who can and will let a person go at your direction.
Surround yourself with people that will do things you can’t. I am not a web designer, but I have a very good understanding of internet marketing. It would be foolish for me to spend time trying to do my own web development and design work. I hire it out because I know people who do it much better and much faster than I ever could. Don’t be afraid to hire smart people to do what you can’t.
Surround yourself with one people that can do things that you shouldn’t. I have started and grown many businesses. One of the reasons that I have done so well is because of what I didn’t do. My greatest talents are in strategic planning, marketing, and managing with metrics. At the start of an enterprise, you may wear many hats, but the sooner you can give the less important tasks away and focus on your strengths, the quicker you will be able to make your business grow. Should you really be ordering the office supplies? Make sure you put your time to its highest and best use.
Yes, you will have to tolerate some mediocrity to grow. The first and second time a new person takes over a task, he or she may not do it as well as you do. Let them learn. Give them a little mentoring.
Hire smart people. Delegate the tasks you can’t, won’t, or shouldn’t do. How much could your business grow if you could work devote all of your time to doing what you can and should do? It could grow enough to replace your bookkeeper with a Comptroller.
Remember only you can make business great!
Ron Sturgeon, Mr. Mission Possible, has been a successful business owner for more than 35 years. As a small business consultant, he can wisdom and advice gleaned from an enviable business career that started when he opened a VW repair business as a homeless 17-year-old and culminated in the sale of several businesses he built to Fortune 500 companies.
Ron has helped bankers, lawyers, insurance agents, restaurant owners, and body shop owners, as well as countless salvage yard owners to become more successful business people. He is an expert in helping small business owners set the right business strategies, implement pay-for- performance, and find new customers on the web.
As a consultant, Ron shares his expertise in strategic planning, capitalization, compensation, growing market share, and more in his signature plainspoken style, providing field-proven, and high-profit best practices well ahead of the business news curve. Ron is the author of nine books, including How to Salvage More Millions from Your Small Business.
To inquire about consulting or keynote speaking, contact Ron at 817-834-3625, ext. 232, rons@MrMissionPossible.com, 5940 Eden, Haltom City, TX 76117.