Recycler Newsletter – April 2013
Written and published by Ron Sturgeon. autosalvageconsultant.com, email to firstname.lastname@example.org. To register for future free issues, visit http://www.autosalvageconsultant.com. Don’t forget to watch for our management articles monthly in Recyclers Power Source Magazine, or posted at our web site.
Larry Brosten, Pres of Auto and Truck Recyclers of Illinois (ATRI), Urges End to J-Word
Larry offered some interesting thoughts on the power of language to shape perceptions about the auto recycling industry. As he writes, “I strongly believe that we are living in an era where words count more than ever.” His article is a good read in the Illinois recyclers’ newsletter. As he says, it may take a while for consumers to stop using the J-word in online searches, but we can, and should, do our part to change perceptions.
Tricks and tips to make your website work for you
Want to get more sales from your website? More leads, better prospects, more parts orders, just more traffic overall? Some businesses pay SEO experts thousands to help get found by parts buyers. For only $500, you can have a white board meeting with Ron Sturgeon and learn SEO secrets, what Google looks at, how Google grades your website, and what it takes to get your website on the first page of a search. How much more could you be selling every day online? Call him today for a free website evaluation.
Pacific Auto Salvage Ownership Stays in the Family
The NAPA Valley business is staying in the family. John Acevedo is “dabbling in retirement” and turning the day-to-day over to his son, Willie. Willie has added some new tools to the business, including Pinnacle, a system that John calls “the Lamborghini” of yard management software. Check out a great article on the changes at Pacific Auto Salvage from the Napa Valley Register.
Ron Sturgeon Gathering Recyclers for Peer Benchmarking Group in Fort Worth, TX
Seats are filling fast in a new series of peer benchmarking groups for salvage yards. “I outgrew, outsold, and out hustled my competitors using insights that came from benchmarking with a small group of peers.” He will facilitate and share a tool that can make this year your best ever. Contact Ron to find out when the next group starts.
Mysterious Booms on East Side of Flint Blamed on Scrap Yards or Meth Labs
Some things just make you go Hmmmm. Flint, MI, residents have been puzzled by the source of loud booming noises coming from the East Side of Flint. Thus far, the mystery remains unsolved after local scrap yards debunked the social media theory that it was exploding gas tanks from cars being crushed. The other popular explanations: meth labs exploding and flatulence from the morbidly obese. Hat tip to Jeremy Allen of MLive.
Car Crushes Man During Theft Attempt at North Carolina Salvage Yard
Daniel Yount, 28, appears to have been crushed while attempting to remove a catalytic converter from an elevated vehicle at Auto Parts of Shelby in Cleveland County, NC. His friend, Dawn Bradley, who made the 911 call in the early hours of Sunday morning has been charged with larceny and trespassing and may face additional charges, according to a staff and wire report on ShelbyStar.com. The case is still under investigation. Read the story of this alleged auto parts theft gone wrong. It’s just better to shop when the doors are open.
“Change is the law of life. And those who look only to the past or present are certain to miss the future.” John F. Kennedy
AutoSalvageconsultant.com was formed in 2001 to help recyclers improve their businesses. With over 50 years of experience in 3 staff members, the group is THE definitive source for recyclers’ management and training needs. Mike Gibson and Tammy Sturgeon joined the team in 2003, and bring a wealth of experience to the team, plus more resources, as there have been more requests for help than Ron could meet. The founder, Ron Sturgeon is past owner of AAA Small Car World. In 1999, he sold his six Texas locations, with 140 employees, to Greenleaf. In 2001, he founded North Texas Insurance Auction, which he sold to Copart in 2002. In 2002, his book “Salvaging Millions” was published to help small business owners achieve significant success, and was recently reprinted and published in Chinese. He also manages his real estate holdings and investments. You can learn more about how to help your business at www.autosalvageconsultant.com.