The Internet is the fastest growing segment of used parts sales. According to the Internet Retailer, e-commerce for all types of goods and services in the U.S. will grow 13% in 2013 to 262 billion. More and more shops and do-it-yourselfers are hunting for the auto parts they need with smartphones, tablets, and laptops.
If your shop isn’t doing the right things to be found, your competitors who are will get that business.
The yards that have embraced e-commerce and have experimented with the best ways to sell on eBay, Craigslist, and Amazon and have learned how to draw parts buyers with Facebook, YouTube, and other social media venues are thriving.
Is your e-commerce effort achieving the goals you set for it? Are you making the most of Craigslist? Amazon? Are you maximizing the ability of Facebook and YouTube to bring you traffic?
When you do make e-commerce sales, how many of them are returned because they are the wrong part? Are you using best practices to describe the parts you put online? How good are the photos you take?
Whether you have just started your e-commerce efforts, have begun and are experiencing some success, or have already taken the deep dive and e-commerce is the largest contributor to your parts sales, I can help you do even better in 2013.
I built a yard from one employee to one of the largest salvage companies in the United States before I sold it to Ford. Later, I and two partners, repurchased Ford’s salvage division and resold it 18 months later. As a consultant to the salvage industry, I have helped yards of all sizes improve their profits by using e-commerce to reach new customers.
I would like to see your business clobber your competitors on the Internet and gobble up a larger share of the market for the parts you have in inventory. I will presenting the information you to grow your e-commerce business at this year’s ARA annual conference, in Phoenix Arizone, Friday & Saturday, November 8-9, 1 hope to see you there!
We’ll cover these points:
- How the most successful yards are using the Internet to make rapid sales gains
- How to be a successful Internet marketer even if you don’t have time to be an Internet guru
- The nitty gritty of using Search Engine Optimization (SEO) and pay per click (PPC) to get In front of buyers who want the parts you have in inventory
- Three ways to lower your expenses and cut your cost of goods using the Internet
- The free and low-cost Internet marketing tools that you can use to beat 98% of the competition (even the big boys!)
- The easiest way to create compelling value proposition and USPs that brings in orders from the web.
I would love to see you there. You’ll come away with lots of practical, actionable ideas to improve the bottom line!
Remember only you can make business great!
Ron Sturgeon, founder of Mr. Mission Possible small business consulting, combines over 35 years of entrepreneurship with an extensive resume in consulting, speaking, and business writing, with 6 books published. A business owner since age 17, Ron sold his chain of salvage yards to Ford Motor Company in 1999, and his innovations in database-driven direct marketing have been profiled in Inc. Magazine. After the repurchase of Greenleaf Auto Recyclers from Ford and sale to Schnitzer Industries, Ron is now owner of the DFW Elite Auto suite of businesses and a successful real estate investor.
As a consultant and peer benchmarking leader, Ron shares his expertise in strategic planning, capitalization, compensation, growing market share, and more in his signature plain-spoken style, providing field-proven, high-profit best practices well ahead of the business news curve.
Ron is a web expert, but he is also an expert in helping all types of small businesses become more successful and more profitable. He has helped owners in industries from restaurants to law firms with a wide variety of business issues, including sales, promotion, production, financial measures, business strategy, and planning for startups. Whatever your unique challenges, Ron can help you.
To inquire about peer benchmarking, consultations, or keynote speaking, contact Ron by calling 817-834-3625, by emailing rons@MrMissionPossible.com, by mailing 5940 Eden, Haltom City, TX 76117, or online at Mr. Mission Possible.