I know, I know, you don’t have much money for advertising. But… surely you are interested in it if it’s free? Don’t underestimate the value of press releases for your business. In fact, you should set a goal of issuing one by-monthly, no less than 4 times a year. It’s easy and costs almost nothing.
You simply must spend more time understanding inventory turns and cost of goods. (I don’t mean cost of cars.) One of my good friends, Gary McKinney, a new car dealer, taught me to focus on turns first, margins last. If you are analyzing a return on something over a yearly basis and you put money
Want to know more about how your salespeople are performing? Use a mystery shopper. CAUTION: don’t utilize this article if you have high blood pressure. You are going to be amazed, flabbergasted, and downright upset by what you find. Most large cities have professional firms that specialize in this type of research. If you can’t